This project was organized to create branding for PCA&D's art show that will be hosted at the North Museum in Lancaster, PA. We were asked to create a banner, social media advertisement, poster, artist labels and tags for the art show. I wanted to create a brand style that is simple, yet interesting, represents the idea of the theme, and become an art piece in itself. I cut out paper and then illustrated on most of the letters and then arranged them accordingly to each piece. The letters themselves were physical cuts and then manipulated digitally while the accompanying designs such as the tags and labels were solely digital.
